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RECRUITING ENGAGED BEAUTY CONSUMERS TO YOU BRAND.

A BRIEF HISTORY

In 2007 ex P&G Executive Nort Janssen noticed a gap in the market for targeted beauty sampling.

Reaching out to contacts from his years in the beauty industry, Janssen launched LIB Group’s first Acquisition Channel, LatestinBeauty.com, where customers could build their own box of samples from a library of products.

What began as a small operation run out of Janssen’s shed, soon grew into a team of 25, running multiple Acquisition Channels and creating 50+ boxes annually with industry experts and over 150 brands.

OUR TEAM

  • Nort Janssen - Founder and CEO

  • Katie Tillard - COO

  • Ricardo Brizido - CTO

  • Charlotte Ashton - Partnerships Director

  • Christina Callaghan - Business Development Manager

  • Sophie Maxwell - Business Development & Community Manager, The Libbie Club

  • Cassie Hallala - Junior Account Manager

  • Harriet Davison - Account Manager

  • Thomas Jacquel - Business Development & Product Manager, The Libbie Club

  • Rishee Patel - Frontend Developer

  • Shivona Da Cruz - Customer Service Manager

  • Anna Puchala - Logistics Manager

  • Sandra Lipska - Logistics Manager

  • Natalia Machnik - Operations Executive

  • Isabel Hicks - Editor & Social Media Manager

  • Eleanor Ryan - Digital Marketing Executive